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What do the cities of San Antonio, Indianapolis, and Rochester, New York, have in common? Among many others, they fall on the path of the Great North American Eclipse that will cast a shadow across the continent just over a month from now. To celebrate the celestial occasion, the Triple-A Rochester Red Wings will don specialized jerseys in the days leading up to the eclipse.
“We are thrilled to be able to create this unique and fun alternate identity for such a once-in-a-lifetime event for our community like the eclipse,” said Red Wings General Manager Dan Mason. “The Great North American Eclipse offers a spectacular backdrop for this transformation and as the Moon Rocs, we’ll capture the spirit of our community.”
The alternate brand features Red Wings mascot Spikes in an astronaut suit carrying an American flag. A space-age typographic mark features the sun and moon as the two adjacent O’s in Moon Rocs.
The Moon Rocs will play April 5–7 against the Lehigh Valley IronPigs.
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